Together, We Build Legacies—For Your Business and Impact

Meet The Champions Behind JFJ Holdings

At JFJ Holdings, our team’s strength comes from real-world experience in scaling businesses. Each member has faced the same challenges you’re tackling and is deeply committed to your success. We’re not just here to advise; we’re here as partners, focused on driving your business—and you—to its highest potential. Together, we’ll achieve transformative growth, both professionally and personally.

Together, We Build Legacies—For Your Business and Impact

Meet The Champions Behind JFJ Holdings

At JFJ Holdings, our team’s strength comes from real-world experience in scaling businesses. Each member has faced the same challenges you’re tackling and is deeply committed to your success. We’re not just here to advise; we’re here as partners, focused on driving your business—and you—to its highest potential. Together, we’ll achieve transformative growth, both professionally and personally.

Jake Frugé Jr.

Chief Executive Officer

Jake Frugé Jr., known as The People's Champ for his deep care and passion for helping others, is a husband and seasoned CEO dedicated to scaling businesses with a curated team of experts. Currently leading over 30 companies that generate nine figures in annual revenue, Jake brings extensive experience in team development and revenue growth. Before JFJ Holdings, Jake spent a decade as a financial services expert, driving $1B in team sales while recruiting and training over 40,000 agents nationwide before taking a multi-7-figure exit. As CEO of JFJ Holdings, Jake excels in driving revenue growth and developing high-performing teams by crafting strategies that empower businesses to thrive in even the most competitive industries and markets. A dedicated culture driver and strategic partner, his mission is to equip business owners with the tools they need to achieve sustainable, scalable success.

Kristina Aguilera

Chief Operating Officer

Kristina Aguilera is a seasoned operations strategist and systems expert with over a decade of experience driving business growth and operational efficiency. As the COO of JFJ Holdings, Kristina has transformed businesses by building scalable systems, streamlining processes, and developing high-performing teams. Her impressive track record includes BA in International Business, MBA in Entrepreneurship, scaling a real estate portfolio to 300 single-family properties in just three years, successfully growing brick-and-mortar insurance agencies, and driving Millions of dollars in revenue across 50+ industries with her carefully curated strategies. Kristina’s leadership is defined by her commitment to excellence, accountability, and results, ensuring that every business she touches is set up for long-term success. At JFJ Holdings, she leads with a vision for operational mastery, helping businesses build strong foundations and reach their full potential in competitive markets.

Madison Mains

Chief Marketing Officer

Madison Mains is a marketing powerhouse with a proven track record of helping businesses achieve exponential growth. As Chief Marketing Officer of JFJ Holdings, Madison has served over 100 businesses, helping them triple their income while reclaiming their time through advanced automation strategies. A specialist in lead generation and nurture campaigns, Madison has executed multiple six-figure launches, transforming businesses across industries such as flood insurance, real estate, franchises, tech start-ups, construction, and coaching. At JFJ Holdings, Madison leverages her expertise to craft innovative marketing solutions that drive both revenue and efficiency.

David Velasquez

Chief Branding Officer

David Velasquez has spent over a decade shaping the brands and leaders that define industries. His work spans from representing global icons like Les Brown to managing large-scale deliverables for BMW’s prestigious events. David’s expertise has led his team to six-figure product launches, design world-class onboarding systems, and develop nearly 800 brands, all with a focus on driving measurable results. At JFJ Holdings, David excels at building conversion-focused branding strategies that empower businesses to grow and excel for JFJ Holdings Partners. From rebranding efforts to social media strategy and execution, David ensures every brand he touches stands out and succeeds in highly competitive markets.

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Brandi Zacharie

Chief Financial Officer

Brandi Zacharie serves as the CFO of JFJ Holdings, where she applies her extensive financial and operational expertise to guide the company’s growth. Graduating with honors from the University of Louisiana at Lafayette with a Bachelor's in Finance, Brandi's career began with one of the largest investment firms in the country, where she excelled as a licensed investment rep and office manager for the largest firm in the state, receiving the Impact Award in 2017. With over a decade of experience managing financial systems and operational processes, Brandi is known for her versatility and commitment. Currently pursuing her Master’s in Accounting, she continues to oversee the financial health of JFJ Holdings, ensuring its continued success.

Mariana Keeth

Head Business Strategist

Marianna Keeth serves as the Lead Business Strategist at JFJ Holdings, where she has successfully transformed countless businesses through her carefully curated strategic strategies and revenue optimization. With over a decade of experience, she has led high-impact initiatives, from founding Suite Life Solutions and Blue Collar Boutique to implementing efficient systems that have generated millions in additional revenue for her clients. Her expertise in streamlining operations, developing multiple revenue streams, and driving business performance has positioned her as an invaluable leader at JFJ Holdings. Marianna's "For What Purpose" methodology, combined with her deep understanding of business dynamics, ensures that the companies she partners with experience long-term, sustainable growth and success.

Jake Frugé Jr.

Chief Executive Officer

Jake Frugé Jr., known as The People's Champ for his deep care and passion for helping others, is a husband and seasoned CEO dedicated to scaling businesses with a curated team of experts. Currently leading over 30 companies that generate nine figures in annual revenue, Jake brings extensive experience in team development and revenue growth. Before JFJ Holdings, Jake spent a decade as a financial services expert, driving $1B in team sales while recruiting and training over 40,000 agents nationwide before taking a multi-7-figure exit. As CEO of JFJ Holdings, Jake excels in driving revenue growth and developing high-performing teams by crafting strategies that empower businesses to thrive in even the most competitive industries and markets. A dedicated culture driver and strategic partner, his mission is to equip business owners with the tools they need to achieve sustainable, scalable success.

Kristina Aguilera

Chief Operating Officer

Kristina Aguilera is a seasoned operations strategist and systems expert with over a decade of experience driving business growth and operational efficiency. As the COO of JFJ Holdings, Kristina has transformed businesses by building scalable systems, streamlining processes, and developing high-performing teams. Her impressive track record includes BA in International Business, MBA in Entrepreneurship, scaling a real estate portfolio to 300 single-family properties in just three years, successfully growing brick-and-mortar insurance agencies, and driving Millions of dollars in revenue across 50+ industries with her carefully curated strategies. Kristina’s leadership is defined by her commitment to excellence, accountability, and results, ensuring that every business she touches is set up for long-term success. At JFJ Holdings, she leads with a vision for operational mastery, helping businesses build strong foundations and reach their full potential in competitive markets.

Madison Mains

Chief Marketing Officer

Madison Mains is a marketing powerhouse with a proven track record of helping businesses achieve exponential growth. As Chief Marketing Officer of JFJ Holdings, Madison has served over 100 businesses, helping them triple their income while reclaiming their time through advanced automation strategies. A specialist in lead generation and nurture campaigns, Madison has executed multiple six-figure launches, transforming businesses across industries such as flood insurance, real estate, franchises, tech start-ups, construction, and coaching. At JFJ Holdings, Madison leverages her expertise to craft innovative marketing solutions that drive both revenue and efficiency.

David Velasquez

Chief Branding Officer

David Velasquez has spent over a decade shaping the brands and leaders that define industries. His work spans from representing global icons like Les Brown to managing large-scale deliverables for BMW’s prestigious events. David’s expertise has led his team to six-figure product launches, design world-class onboarding systems, and develop nearly 800 brands, all with a focus on driving measurable results. At JFJ Holdings, David excels at building conversion-focused branding strategies that empower businesses to grow and excel for JFJ Holdings Partners. From rebranding efforts to social media strategy and execution, David ensures every brand he touches stands out and succeeds in highly competitive markets.

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Brandi Zacharie

Chief Financial Officer

Brandi Zacharie serves as the CFO of JFJ Holdings, where she applies her extensive financial and operational expertise to guide the company’s growth. Graduating with honors from the University of Louisiana at Lafayette with a Bachelor's in Finance, Brandi's career began with one of the largest investment firms in the country, where she excelled as a licensed investment rep and office manager for the largest firm in the state, receiving the Impact Award in 2017. With over a decade of experience managing financial systems and operational processes, Brandi is known for her versatility and commitment. Currently pursuing her Master’s in Accounting, she continues to oversee the financial health of JFJ Holdings, ensuring its continued success.

Mariana Keeth

Head Business Strategist

Marianna Keeth serves as the Lead Business Strategist at JFJ Holdings, where she has successfully transformed countless businesses through her carefully curated strategic strategies and revenue optimization. With over a decade of experience, she has led high-impact initiatives, from founding Suite Life Solutions and Blue Collar Boutique to implementing efficient systems that have generated millions in additional revenue for her clients. Her expertise in streamlining operations, developing multiple revenue streams, and driving business performance has positioned her as an invaluable leader at JFJ Holdings. Marianna's "For What Purpose" methodology, combined with her deep understanding of business dynamics, ensures that the companies she partners with experience long-term, sustainable growth and success.